Blog

A note on navigating ATA’s blog: The list of Topics in the right hand margin of each page (for computers) and below (for phones and tablets), is a menu that gives you direct access to all the posts. The posts are organized in sections, e.g. Mastering the Art of Self Promotion and the 2018 Blog Tour.

 

 



Why Use Video to Promote Your Art

We all know the saying: “A picture is worth a thousand words,” now imagine the value of a video? Videos are very popular. People like the visual appeal of photos but they like videos even more. In fact, YouTube is …

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2019 International Student Award

Every year, the American Tapestry Alliance offers an award to a tapestry weaver enrolled in a college fiber program. The award consists of $750 plus an article about their weaving in Tapestry Topics, the newsletter of ATA that goes …

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Business 101

Many of you know Rebecca Mezoff from her blog, webinars and online workshops. If anyone knows how to work the internet to make a living through tapestry, its Rebecca. Below is an overview, written by Rebecca, about running a …

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Branding: Follow In Picasso’s Footsteps

 

Its great to have friends who know a thing or two and are willing to share. Carla Lejade is a retired Marketing expert and a dear friend. Here is what she had to say in an interview about branding.

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Commissions: Nuts and Bolts

My first, and only commission, was a great learning experience. I had to create a contract/letter, deal with pricing, scheduling, ordering enough materials, deal with a client, design a piece with a client desires in mind and part with a …

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Commissions: A Dream Client and an Intimate Story to Tell

Reprinted from Shuttle, Spindle & Dyepot Magazine

In the summer of 2014, I attended Convergence, the Handweaver’s Guild of America’s bi-annual conference. Over the past 20+ years I’ve been to several of these conferences and have always come home inspired. …

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