Blog

A note on navigating ATA’s blog: The list of Topics in the right hand margin of each page (for computers) and below (for phones and tablets), is a menu that gives you direct access to all the posts. The posts are organized in sections, e.g. Mastering the Art of Self Promotion and the 2018 Blog Tour.

 

 



Making a Video


 

Videos can be so compelling to watch. Wouldn’t it be great to have the skills to make a quality video? In a previous post, I touched on the reasons to make a video about your art, targeting your …

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Why Use Video to Promote Your Art

We all know the saying: “A picture is worth a thousand words,” now imagine the value of a video? Videos are very popular. People like the visual appeal of photos but they like videos even more. In fact, YouTube is …

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2019 International Student Award

Every year, the American Tapestry Alliance offers an award to a tapestry weaver enrolled in a college fiber program. The award consists of $750 plus an article about their weaving in Tapestry Topics, the newsletter of ATA that goes …

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Business 101

Many of you know Rebecca Mezoff from her blog, webinars and online workshops. If anyone knows how to work the internet to make a living through tapestry, its Rebecca. Below is an overview, written by Rebecca, about running a …

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Branding: Follow In Picasso’s Footsteps

 

Its great to have friends who know a thing or two and are willing to share. Carla Lejade is a retired Marketing expert and a dear friend. Here is what she had to say in an interview about branding.

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Commissions: Nuts and Bolts

My first, and only commission, was a great learning experience. I had to create a contract/letter, deal with pricing, scheduling, ordering enough materials, deal with a client, design a piece with a client desires in mind and part with a …

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