Blog

A note on navigating this blog: The Topics list in the right hand margin of each page for computers and below for phones and tablets, is a menu that gives you direct access to all the posts.

MASTERING SELF PROMOTION

The purpose of this blog is to give you, the artist,* the tools you need to  promote your work in a professional manner. I don’t presume to know all the answers, but I would like to share with you the information and resources I have been compiling along with occasional insights from my personal experiences. All the resources here are free. Some of the information you will find are the how and why of:

 

 

  • writing an artist bio, statement, resume and press release.
  • speaking about your work.
  • navigating many of the online social media options.
  • digital photography and videos.
  • tapestry finishing and presentation.
  • postcards, brochures, business cards and other printed promotional materials.
  • the business of selling: dealing with galleries, craft shows, pricing, selling online, commissions, writing contracts as well as packing and shipping locally and internationally.
  • the business of art: branding, forming a business, dealing with taxes and funding in the form of grants and crowd sourcing as well as time management.

You will find information on art theory, relevant books and online classes, residencies and other related links. You can use the comment area to ‘converse’ with others, sharing your experiences and posing questions. This is a long term project that I will slowly add to. I hope you will also be a part of the growth of this site. Please use comments to share your experiences: both what has worked and what has not worked for you.

Thank you,

Barbara Burns

*see Do you call yourself an artist?

Organizing Your Exhibit Entries

STI 2 Weaving Southwest

There is so much involved in entering exhibits. You have to sift through all the possibilities to find the exhibits your work would benefit from. Then you have the time consuming task of filling out the …

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Benefits of Entering Exhibits

Pas de Deux Heallreaf Award 2017 23.5 x 40

When I began weaving tapestry, I entered exhibits for the fun of it. It was so exciting to have my work accepted into a juried exhibit. I won my first award …

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Grabbing The Tiger By The Tail: Pricing Tapestry


Pricing our work can be more difficult than any other aspect of marketing. There are no lessons or guidelines for this. No roadmap to follow from beginner to professional level.

I have seen work in tapestry exhibits where the pricing …

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Artist in Residence

Artist in Residence in the US National Parks System: An Interview with Lyn Hart

I had the pleasure of interviewing tapestry artist Lynn Hart about her experiences at three residencies with the US National Parks, Artist in Residence program. I …

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Pricing, One Perspective

Priscilla May Alden talks about her technique for pricing tapestry.

I spoke with Cilla in her Maine studio, which is nestled in the woods outside of Boothbay Harbor. She spoke at length, about her experience as a member of a …

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Galleries: How To Find One, How To Deal With Them

By  Guest Writer:

Suzanne Pretty

Suzanne Pretty

Finding and dealing with galleries and other venues is a very large topic.  I hope to touch on a few things that will help you in this quest.

Over the years I have …

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