Blog Topic: Visuals

Make Video Marketing Work For You

Tuesday, July 16th, 2019

Barbara Burns

This is the final post on using videos to promote tapestry. I have written about where to post your video along with a bit about titles and tags. I hope this is useful.

Where to publish your video

There is an artist named Val with more than 28,000 subscribers and around 1.2 million views on  Every time she completes a piece there is a crowd of eager collectors waiting to purchase her new painting. Val has been on Youtube for over 2 years. Of course, not every one can achieve what she has, but it can be done. Success with videos is based on consistency. Posting regularly will bring people back to your site. Videos don’t have to be long or elaborate, just interesting.

 Places like Google, Youtube and Vimeo are the three favored search engines for video. They work as a holding pen, if you will, where you access the video from other places via a link. You can upload your video to YouTube, Vimeo or other sites and be a part of their system where people do their searches and be seen more. This can be linked to your website or other social media space. Instagram allows short videos too. If you have one that is long you can post the link in an Instagram frame.

When you are ready to publish your video link it everywhere you can; your website, Instagram, all your social media sites.  If you send a video in an email put the word “video” in the subject line. Doing so will increase open rates by about 19% and a 65% boost in click-throughs. (People are far more interested in watching a video than reading a description, with a preference rate of four times.) 

Keep track of how the video is doing. Try to determine which videos do best and why. This will help you do better in the future. You are promoting yourself (branding) more than you are promoting your art. People want to know the artist. That said, the more people that see your work (and you) the more chance you have of selling your work. It’s a numbers game which is why consistency is so important. Remember to keep the video short. People’s attention spans are limited.

Vimeo vs YouTube vs Google and more…

With Vimeo‘s Basic plan users can upload up to 500MB of video every week, while Plus plan users can upload up to 5GB of video every week (with a 5GB maximum file size limit). There’s also the Pro plan for customers who are using Vimeo for commercial purposes; this plan offers unlimited uploading with a 25GB limit per file. Basic is free and is what I use. You can see pricing for Vimeo here.

YouTube allows uploading of a much larger file:15 minutes is the default max length, but that can be extended to over 20GB. The current (as of Nov 12, 2016) maximum file size is 128GB and the maximum duration is 12 hours.

With Google Drive you can store videos up to 5 TB if you have purchased at least that much storage. Otherwise you are limited to how much storage you have available. You can upload video of any resolution, but maximum playback resolution is 1920 x 1080.

 Vimeo attracts a different audience. So even though YouTube has more reach than Vimeo, each of your Vimeo viewers is more likely to engage more deeply with your content. You can read more about the differences here. I like Vimeo myself especially since it has no ads.

There are other sites to put your videos but YouTube and Vimeo are the most popular. If you want to check them out click here.

If you want to go all out you can set up your own channel with a channel name, banner, a channel trailer and channel icon. You don’t have to go that direction though, you can just post a video once in a while and link them to your website and other social media.

Titles

You want to have a title for your video that stands out.  Use keywords within the title to draw people through search engine optimization (SEO). This is a good site to help with keywords.

#Tags  

Essentially tags are keywords used to classify content. They allow readers to quickly locate topics of interest.  Not only can you select as many tags as necessary, you can create new tags as needed. Tags also allow readers to easily locate additional content by reviewing all content that has been given the tag of interest. Properly tagged content is likely to rate higher in search engine results which will bring more viewers to your video. When you place your video online, as part of the uploading you have the option to add tags then.

According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results: Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.

Lets do a recap:

  • Choose your video platform:
    • Vimeo, YouTube, Google,Your own channel are your best options.
  • Titles are important
  • Tag & Categorize for Video Search Engine Optimization:
    • Use words or tags that users most likely will be searching for on the web.
    • Add as many keywords as you can and try and match to existing content – this helps your video become ‘recommended’ in the sidebar.
    • Tags are important for SEO purposes.
  • Less is more:
    • Keep your videos to 5 minutes or less for your best chance of creating a highly-viewed video.
  • Brand Yourself in your Video:
    • Video is a sure way to create brand awareness within your industry.
    • Be sure and mention your brand/artist name and or logo.

Creating videos of yourself might seem like a daunting task, but fans and buyers will appreciate getting to know you a bit as well as your insights and expertise. You just have to be yourself and do what feels right for you and your brand, and you’ll soon join other artists like Val reaping the rewards.

Some links for you to explore:

Here is an example of one of my videos on Vimeo.

How To Make An Online Video

A Fresh Social Media Strategy for Artists in 2017

Create marketing Videos That Inspire

Comparison of Google Photos to YouTube

Vimeo vs YouTube

 

Why Use Video to Promote Your Art

Friday, March 22nd, 2019

We all know the saying: “A picture is worth a thousand words,” now imagine the value of a video? Videos are very popular. People like the visual appeal of photos but they like videos even more. In fact, YouTube is the second largest search engine and third most visited site in the world. You have probably watched a few videos there yourself.  But why should you make a video? All that work, what is the payback? More than you may realize:

Connect with your audience and build customer rapport.

Increase traffic to your website or other social media sites.

Increase sales.

Document your process (builds value).

Create an archive.

Online teaching +/or augment your in-person teaching.

Build name recognition (see Branding).

Increase your ‘ranking’ on search engines like Google and Yahoo with likes and shares.

Promote customer testimonials.

Live-stream events like an open studio or art opening.

Show interviews of you +/or your customers.

What do you want to say? What is the purpose of the video?

Before you begin, decide what the purpose of the video is. Are you documenting your process, introducing people to your medium, highlighting specific work, or your work in general? How will you portray your intention?

How to Make Video Marketing Work for You: Make Videos Geared Toward Your Audience:

Target your niche. I have learned that in general, my audience is women over 40. They like to see my process and follow along as a project progresses. Some, if not many, work with their hands too.  They appreciate quality and know it when they see it. I created a series of short videos to document my process while creating my Little Devil Corset.  I am always surprised and pleased when I speak with people who have seen them. In making the videos I not only documented my process, but I also clarified for myself what my intentions were in the process.

Most importantly, making a great video is about creativity,  planning and execution. You don’t need expensive equipment to achieve this.

Where do you put your video:

Your website

YouTube

Vimeo

Instagram (60 seconds or less)

FB

Newsletter

Blog

In the next chapter of Video Marketing I will give you some basics on how to make a video along with some sights to help you.

Photographing Your Work

Friday, March 24th, 2017

 

Kathy Spoering, “Acadia Autumn”

Barbara Burns

One of the major reasons artwork is rejected from exhibitions is poor photography. Don’t let this happen to you.  A good photo is essential in promoting your work.  There are two options: do it yourself; or hire a photographer.

If you have the funds to hire someone, I suggest getting recommendations from people you trust. I once hired an inexperienced photographer and was disappointed with the results. If you are looking for someone to shoot fiber art make sure they have experience in shooting textiles. This will save time and money. If you do use someone else to photograph your work be sure to credit them when you use their photos.

I’ve done all my own photography with a digital camera I bought in 2005. The exceptions are two pieces that were too large for the capabilities of my camera and skills at the time. I also have Photoshop, where I can crop, adjust size, color correct, name files and make my images web ready. We’ll get into all that in another post.

I have an Apple 6s cell phone and it takes better photos than that old digital camera. So lately, I’ve been using my cell phone for  most of my photos. If you have a good smartphone you can do the same. There are several good sites that give you excellent directions for using your smartphone. Kat Eye Studio is a place to begin.

iPhone image

You can get good quality photos with your smartphone if you take the time to do a few key things:

  1. You need to get sharp images. This can be accomplished best with a full size or tabletop tripod and phone attachment adaptor. If you don’t have a tripod you can set your smartphone on a sturdy surface at about the same height as your work and shoot using the timer. You don’t want to accidentally jar the phone as you touch the screen to take the shot.
  2.  Lighting should be bright and indirect, natural light if possible. If you don’t have that option use overhead lights.
  3. Once you photograph your work, immediately look at it on a larger screen than your phone so you can see if you need to make any changes. A desktop monitor is best, a tablet or laptop will do.
  4. When framing the shot fill the screen on your phone as much as you can, given the differing shapes between phone screen and artwork, but don’t cut off the edges of your work.
  5. Shoot in HDR mode when possible. This gives you a better quality image.
  6. Take advantage of editing apps. Here is a list of apps you can start with if you’re on the iPhone and here’s a similar list for Android. Another recommended app is Camera+.
  7. When editing an image on your smartphone, check the focus, sharpness, and color correct and crop the image. Be sure to keep the colors true to the artwork.digital-camera

If you have a digital camera you have some options a cell phone doesn’t allow. Paired with a good photo app where you can make adjustments, you can be your own photographer. Below are some resources to help you.

There are several articles at the Creativity Journey blog that will be of use.

In Shuttle, Spindle & Dyepot magazine you can find an in depth series of articles on photographing your work written by Gregory Case. The articles begin in Issue 165 (Winter 2010/2011) and go to Issue 185 (Winter/Spring 2016).

TextileArtist.org  has an article on the best cameras for photographing artwork and an article on photographing textiles.

Photographing your work doesn’t have to be a daunting or expensive experience. I hope that the information here will help you.

Sources:

Capturing a Sharper Image with your Smartphone by Gregory Case Shuttle, Spindle & Dyepot Vol. XLVI No. 2 Issue 182 Spring 2015
Techradar.com
creativityjourney.blogspot.com
https://www.creativityexplored.org/blog/blog/10-expert-tips-to-photographing-artwork-with-your-smartphone

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